With its new ECO REACT MIPS helmet in Dark Green Matte, accessories firm Bollé states that it is challenging the traditional way to make helmets – replacing plastic and petroleum products with organic materials to reduce environmental impact.
Part of Bollé’s ‘React for Good’ project, this is the latest offering to put sustainability at the forefront of design. Combining light weight and eco-friendly materials Bollé has added cork to the expanded polystyrene (EPS) protection, used recycled plastics for the shell, and included natural fibres such as cotton webbing and a bamboo fibre lining.
Louis Cisti, Vice President – Global Marketing at Bollé Brands said “The more we grow, the more it becomes clear that the future of innovation will have to be anchored around sustainability and our ethical impact as a brand.
“Our industry shall stop being part of the problem and become part of the solution for our planet and society. This year is a turning point for Bollé with the launch of its ‘React For Good’ campaign supported by the launch of our eco conceived commuter cycling helmets.”
The new helmet features the 360° MIPS integrated Click-To-Fit System made with Eco-Nylon. The PC shell is made with 40% recycled materials with 100% Eco-Nylon plastic parts and 100% recycled straps and padding. AViD Progressive EPS is used to provide the protection in all types of impact situation.
Fit is customisable with the Click-To-Fit system, made with Eco-Nylon, which allows wearers to fine tune the fit of their helmet easily and quickly. A removable cap made with 100% recycled material, and sits within the helmet.
The Mips safety system is a low-friction layer inside the helmet. Generally located between the padding and the EPS foam protective layer, it allows a multi-directional movement of 10-15mm on certain angled impacts, intended to help reduce rotational force to the head.
With added cork in the EPS layer, Bollé adds that riders… ‘can be sure that what is good for your head is also good for the planet.’